An Open Letter to Tom Bilyeu · The Fourth
Ben Cunningham · Chiang Mai, Thailand · Oct 1, 2026
Tom,
Two letters ago I told you that you are a logotherapist. Today I can show you where.
Since September I have been building the thing I said I was building: a family of sites around Viktor Frankl’s method, for young men, made in Surin and Chiang Mai. This week we went through every page and marked each place where a sentence of yours is doing the work. There are four. Every one is credited to you by name, with the show and the date, and every one sits next to the older man who said it first. You would want it that way. It is what you do on air every day.
Four pages. Your words, in quotation marks, with the link so you can check me.
logotherapist.ai
A young man writes down his best self in six questions, then asks him what to do instead of asking the internet. The fourth question is yours, nearly word for word. The sixth rests on your line about identity. The page says so, in English and in Thai.
“only do what you’d enjoy doing even if you were failing.”Forbes, June 17, 2017
“identity drives behavior, it’s not the other way around.”How to Be Awesome at Your Job #209, 2017logotherapist.ai →
logotherapist.com/method.html
The long version: Socrates, Frankl, Vervaeke — and then a fourth section with your name on it. I called it the on-ramp. Most of the men who find Frankl now do not find him in a library. They find him on your list. I read that list. It is why there is a method page at all.
“The next one I would say is Man’s Search for Meaning by Viktor Frankl” — “those two are gravitational in their impact on people that read them”The Dr. Gundry Podcast, January 5, 2022The on-ramp →
transcendent.com
Twelve months in a village in Isan, for men who have everything and nothing pulling them forward. Next to Jim Rohn’s “Thank God it’s Friday club” is the line you borrowed from Tony Robbins and said so, and one of your own. A psychiatrist in Vienna, a salesman in Anaheim and a founder in Los Angeles all saw the same hole. None of them saw a different shape.
“Success without fulfillment is the ultimate failure.”Tony Robbins, quoted by you · The Jay Kim Show, 2017
“Success is very simply, I promise you, fulfillment.”The Diary of a CEO, February 6, 2019This is for men →
logotherapist.com/reading.html
Eight things to read, in the order that makes Frankl intelligible. It now says where many readers meet him first. Your microphone.
“The most important book in the English language is Mindset by Carol Dweck.” Then Frankl.The Dr. Gundry Podcast, January 5, 2022 · No. 2 on Tom’s Reading List 2024The reading list →
One we wanted and could not use: the Batman one — remember who you are. We looked for the clip for a day and could not find it in your words, so it is not on any page. If it is yours, send it and it goes up the same day, credited.
You are also in a book I am writing, in the chapter about who reached me and when. That one you will have to wait for.
Thank you. Not for the content.
For going live every day at 7am your time — 9pm mine — so that a man in Thailand had the recording waiting at 4am, and a way to check his north star before his sons woke up. For crediting Dweck every single time. For keeping Frankl second on the list, year after year, when nobody was asking you to.
The suite, the elephants, the village, Ploy’s van. Thirteen seats — Drew’s is still there, and Lisa’s.
Say the word and I will book the flights.
We love you, bro.
I am enjoying Ryan sitting next to you more than Drew. Ryan smiles more.
Ben, Ploy, Lincoln, Martin Luther,
and little Willie (William Wilberforce) Cunningham
thankyoubilyeu.com
Emailben@usaenglish.com
WhereChiang Mai, Thailand — ICT, 15 hours ahead of Los Angeles (15 once your clocks go back)